A shopping complex alive with connected visitors

Turn mall footfall intolasting customer relationships.

Ergo connects discovery, visits, purchases, loyalty, rewards and service in one configurable mall engagement platform.

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A visitor receives a relevant mall welcome on arrival
01 · DiscoverMake the destination easier to explore

Bring stores, brands, offers, events and destination information into one customer experience.

A visitor follows intelligent mall navigation to a store
02 · EngageActivate relevant customer moments

Use campaigns, promotions, notifications and communications to encourage participation.

A visitor receives loyalty points after a purchase
03 · RecogniseBuild customer relationships

Connect registration, profiles, activity and programme participation over time.

A visitor earns a reward through in-mall engagement
04 · RewardBuild loyalty around real behaviour

Configure points, tiers, benefits, rewards, vouchers and programme rules.

A visitor submits a shopping bill to receive a reward
05 · UnderstandSee what customers respond to

Measure customer activity, programme participation and campaign performance.

A visitor receives a return-visit reward as they leave
06 · OperateRun the programme with control

Give authorised teams the CMS, workflows and reporting needed day to day.

One platform, across the shopper journey.

Discover. Engage. Recognise. Reward. Understand. Operate.

Turn anonymous footfall into customer relationships. Build identifiable customer relationships instead of relying only on aggregate footfall.
Connect engagement, loyalty and service. Bring discovery, visits, purchases, rewards and customer journeys into one platform.
Give teams one platform to operate. Support marketing, loyalty, customer operations and reporting with role-based control.

Loyalty & Rewards

Configured earning rules, points, tiers, benefits, rewards and vouchers.

Customer Engagement

Create relevant audiences, benefits and communications across approved customer channels.

Brand & Store Campaigns

Promote launches, offers, events and mall-wide initiatives to relevant audiences.

Useful Mall Journeys

Give customers reasons to discover, participate and return before, during and after a visit.

Control & Insight

Manage customer activity, programme performance and reporting from a central platform.

More than a loyalty app.

Customer experience, loyalty, rewards, CMS, campaigns, content, operations and analytics work as one connected platform.

  • Content and campaign management
  • Loyalty administration
  • Customer operations
  • Role-based access and reporting
Explore the mall CRM
The Ergo mall CRM and customer app

Platform questions

One connected platform, explained clearly.

What is Ergo?

Ergo is a configurable mall CRM, loyalty and customer engagement platform. It connects discovery, engagement, customer recognition, rewards, insight and day-to-day programme operations in one platform.

How does Ergo support a mall loyalty programme?

Ergo supports configured earning rules, bill-based loyalty, points, tiers, benefits, rewards and voucher operations. Review paths, role-based permissions and audit records help teams manage exceptions and programme operations.

What customer experiences can Ergo support?

Ergo can support store, brand, offer, event and destination discovery; campaigns and communications; search; and selected Android, iOS, web/PWA and approved conversational journeys. Navigation and location-aware experiences depend on available data, permissions and scope.

How are programme operations controlled?

A role-based CMS supports content and campaign management, loyalty administration, customer operations, controlled review paths, approved actions and reporting around agreed KPIs.

How is Ergo configured for a specific mall?

Discovery defines the properties, customer journeys, programme objectives, loyalty rules, roles, existing systems, integrations and selected channels. Scope and implementation phases are agreed around the mall's operating model.

Start with what matters.

Define the programme around your operating model, then expand in controlled phases.

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